My theory (and believe me, I always have one) is that Facebook has started to see habits shifting, and they would know. They not only provide analytics to advertisers about how often we look at posts and what we click on, they use this same data to determine whether the app is successful. They eat their own analytics dog food.
That’s why I’m not exactly thrilled with the new direction of the company. One recent report nailed it squarely, suggesting this is all about “neglecting the real world” and looking at our phones even more than we do now. ( Could that be possible?)
Meta is a company run on algorithms. Think of algorithms as the engine that runs the addiction machine. The apps all shift and change constantly to suit our own taste, which keeps us hooked. Guess what? The entire corporation is also about to shift. The algorithm has told them it is time to reinvent itself, to create a metaverse that keeps us hooked (read: using their apps).
I want to believe it is a desire to make compelling products. I want to believe it’s because the metaverse will be wonderful.
But I know better. The more we click the more Meta attracts advertisers, and that is ultimately the goal. I’m sure the shareholders would agree.
Now we get to find out if it is possible to make a great product and generate revenue at the same time, as opposed to just making a new type of addiction machine.