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Gustav LeBon- Crowd Mind

Another excerpt The majority of men, especially among the masses, do not possess clear and reasoned ideas on any subject whatever outside their own speciality. The leader serves them as guide. It is just possible that he may be replaced, though very inefficiently, by the periodical publications which manufacture opinions for their readers and supply […]

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Gustav LeBon- The Crowd

and those they follow- PDF available here. Pg 68- Section titled – The leaders of crowds and their means of persuasion The leaders we speak of are more frequently men of action than thinkers. They are not gifted with keen foresight, nor could they be, as this quality generally conduces to doubt and inactivity. They […]

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