---
title: "Gustav LeBon- The Crowd"
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post_id: "4468"
slug: "gustav-lebon-the-crowd"
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txt_url: "https://pennyforyourthoughts2.ca/2023/06/22/gustav-lebon-the-crowd.txt"
published: "2023-06-22T18:59:59+00:00"
modified: "2023-06-22T18:59:59+00:00"
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  - "general interest"
  - "perception management"
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---
**and those they follow-**

 **[PDF available here](https://socialsciences.mcmaster.ca/econ/ugcm/3ll3/lebon/Crowds.pdf)**.

 **Pg 68- Section titled – The leaders of crowds and their means of persuasion**

> **The leaders we speak of are more frequently men of action than thinkers.**
> 
>  **They are not gifted with keen foresight, nor could they be, as this quality generally conduces to doubt and inactivity. They are especially recruited from the ranks of those morbidly nervous, excitable, half-deranged persons who are bordering on madness.**
> 
> **However absurd may be the idea they uphold or the
> goal they pursue, their convictions are so strong that all reasoning is lost upon them.**
> 
> **These leaders are often subtle rhetoricians, seeking only their own personal interest, and endeavouring to persuade by flattering base instincts.**

**Nothing has changed from when this book was written**